Yasmin Kayali is currently the Engagement Lead for the Great Arab Minds Initiative at Dubai Future Foundation. She is the co-founder of Basmeh & Zeitooneh a regional NGO in the Levant established in 2012. Yasmin was responsible for the communication, fundraising and marketing of B&Z, she also sits on the international board and is a trustee of The Smile & Olive Foundation, UK.Yasmin recently graduated with an MPA from Harvard Kennedy School as a fellow at Harvard’s Center for Public Leadership and the President of the Harvard Arab Student Association. Previously, she had acquired a Bachelor’s Degree in Political Science & an MBA in Marketing, with 10 years of experience between brand management with Procter & Gamble Levant and managing a Below the Line Marketing company.Yasmin has always felt an affinity and a strong sense of devotion to the nonprofit sector“By sharing a little bit of the blessings that you were gifted, you can make somebody's life so much better, you must believe in the butterfly effect”.